The KISS legend is now a CEO
“Chief Evangelist Officer” – that’s Gene Simmons’ newest resume credential, as appointed by the Canadian recreational marijuana company, Invictus Strategies MD Corp.
Although Simmons is famously known for being an anti-drug advocate, he is more known as one of the greatest marketers of all time with his hundreds of KISS merch he developed and sold throughout the decades.
Simmons has been tasked by the cannabis company to raise awareness and promote the brand. His roles also includes eventually assisting with brand and marketing strategy, providing marketing counsel and representing the company as a media spokesperson.
Invictus Strategies MD chairman and CEO Dan Kriznic said in a statement,
“Gene Simmons is a branding and merchandising genius, who not only created one of the most iconic bands of all time but has spent decades building successful brands internationally in various industries,”
“Gene will lead marketing initiatives that will help spread the positive messages that dwell at the heart of Invictus in accordance with the strict regulations of Health Canada’s Access to Cannabis for Medical Purposes Regulations, the Food and Drugs Act and the Narcotic Control Regulations.”
“Values and family are very important to me, and when I first connected with Dan at Invictus, I understood immediately that we enjoyed a shared passion for these key life foundations. Instead of launching straight into business, we talked about the things that matter the most.”