Great news for classic rock fans, Spotify revealed that Beatles songs have been streamed for at least 1.7 billion times this year, and 30% of these streamers were in 18-24 years of age.
The Fab Fours songs were streamed on Spotify nearly a total of 10% by users monthly this year, 20 million listeners each month.
“By bridging the gap between several generations, the Beatles have done what many music experts believed was impossible,” Digital Music News reported. “A plethora of other all-time-great artists have seen their success and reach limited to their initial audience – that is, the main demographic of fans that listened to the band’s music during their heyday.”
Digital Music News added that the Beatles found its “new – and highly lucrative – audience.”
“While it’s true that Spotify’s tech-savvy users are generally young, it seems likely that other Beatles fans will continue to support the band through digital and physical purchases,” reads the report. “In this way, the Beatles’ body of work will be appreciated, albeit in different ways, by old and new listeners alike.”
While last year the Monmouth University Polling Institute released figures that suggested that The Beatles were the most popular rock band of all time and next to them were Rolling Stones, AC/DC, Led Zeppelin, Eagles, Aerosmith, and Queen.
The University dean, Ken Womack commented that “their longevity underscores just how special they are. … As John Lennon pointed out during the 1970s, the records are their most important artifacts. It is the high quality of the recordings — in particular, the songwriting and musicianship that went into them — that accounts for their staying power.”