Metallica’s Brewing Something… Again!
After the success of their Blackened American whiskey which was made possible by renowned distiller Dave Pickerell, Metallica now decided to team up with Stone Brewing for the launching of their Enter Night Pilsner. For the past few months, this has actually become available in select states and in limited quantities. It appeared during some of their 2018 tour dates!
But most likely this quarter, it will be released nationwide. And they’re even eyeing going international this spring.
“The amount of ideals and outlooks that Metallica and Stone Brewing share are endless. I’m always blown away about how similar our paths forward have been. Our view of the worlds that we each inhabit, of creativity and process, and sense of place in relation to our peers and ‘The Man’ are almost identical. This collaboration is beyond effortless and pure, and we can’t wait to share this incredible beverage with everyone out there.” – Lars Ulrich
Described as “a hoppy pilsner played through a distortion pedal,” this isn’t even the first time this band collaborated for a beer product. Back in 2015, they joined forces with Budweiser for a Metallica edition of “King of Beers” packaged in a black can of course.
For their “Enter Night” beer, the members worked closely with Stone Brewing and were there in every step. We’re not even surprised that they enjoyed participating in backstage drinking sessions because really, there’s not better way to evaluate how good their beer is unless they try it out themselves.
“I remember seeing Metallica on the cover of a magazine just after the “Black Album’ was released. On the cover was a quote that resonated with me to this day: ‘Metallica didn’t go to number one, number one came to them.’ I loved what that meant. Do it your way and never compromise your art. If you’re great at what you do, people will come. I view that simple quote as one of the founding philosophical elements of Stone Brewing.” – Stone Brewing CEO Greg Koch
So… who’s excited to buy a can or two?